How Music Affects Your Business

Bose SoundTouch™ 20 Wi-Fi® music system  Wireless streaming music speakerStudies have been done to show that music is uplifting to the spirits. But we really don’t need to read official papers on that. We all know that. We love music. That’s why there’s such a huge industry for it. There’s music in our homes and in our cars. There’s music on our phones and computers, in our video games, in our toys, in television shows and as the main topic of shows.

Music is pleasurable.

But did you know that music can affect your business?

For business owners, knowing that music can have a positive effect on people, would steer you to have a system in place to provide music to your business. For employees, it can help put them or keep them in a good mood. Happy employees are good employees.

Music can have an effect on your sales as well.

Consumers tend to recall brands that have music connected to them, music that is fitting to the brand. Among younger consumers, aged 16 – 24, more than half stay longer in a store if there is appreciable music in the background. Business owners know that the longer a person stays in a store, the greater the chances that that person will make a purchase.

The key, however, is not that any type of music be played, but the appropriate music ought to be played to reflect your brand and the opinion consumers will have of your brand. Having the wrong music play overhead can be extremely detrimental to your business.

If the music chosen doesn’t match the product or face of the business, this can yield negative results. If the volume of the music is too low, too loud or is absent, this can also have an unwanted effect on consumers. However, if you think about your brand and your target audience, and you have the right music playing in the background that your customers would enjoy and appreciate, then you are headed in the right direction.

Again, people enjoy music. It’s uplifting. For both your staff and your customers, there are very good reasons to have music at the business. Bose offers a music system that allows your place of business to discreetly have music throughout.

For information on the Bose Music System, contact Secur-Tek at 919-387-1800.