How Music Affects Your Business

Bose SoundTouch™ 20 Wi-Fi® music system  Wireless streaming music speakerStudies have been done to show that music is uplifting to the spirits. But we really don’t need to read official papers on that. We all know that. We love music. That’s why there’s such a huge industry for it. There’s music in our homes and in our cars. There’s music on our phones and computers, in our video games, in our toys, in television shows and as the main topic of shows.

Music is pleasurable.

But did you know that music can affect your business?

For business owners, knowing that music can have a positive effect on people, would steer you to have a system in place to provide music to your business. For employees, it can help put them or keep them in a good mood. Happy employees are good employees.

Music can have an effect on your sales as well.

Consumers tend to recall brands that have music connected to them, music that is fitting to the brand. Among younger consumers, aged 16 – 24, more than half stay longer in a store if there is appreciable music in the background. Business owners know that the longer a person stays in a store, the greater the chances that that person will make a purchase.

The key, however, is not that any type of music be played, but the appropriate music ought to be played to reflect your brand and the opinion consumers will have of your brand. Having the wrong music play overhead can be extremely detrimental to your business.

If the music chosen doesn’t match the product or face of the business, this can yield negative results. If the volume of the music is too low, too loud or is absent, this can also have an unwanted effect on consumers. However, if you think about your brand and your target audience, and you have the right music playing in the background that your customers would enjoy and appreciate, then you are headed in the right direction.

Again, people enjoy music. It’s uplifting. For both your staff and your customers, there are very good reasons to have music at the business. Bose offers a music system that allows your place of business to discreetly have music throughout.

For information on the Bose Music System, contact Secur-Tek at 919-387-1800.

Guest Post: More Women Seeking Home Technology Solutions Than Ever Before

Today we are bringing back one of our excellent guest bloggers, Harry Saini, owner of Digital Smart Homes, to address an exciting trend in home technology:

One of the most exciting trends that we are seeing today is women increasingly seeking out digital technologies—in fact, often much more than men. There are a number of reasons as to why this is occurring.Guest Blog

To begin with, digital home technologies have the power to secure home and family. For instance, systems and outdoor lighting sensors can assure that lights go on at the proper time and that pathways are always lit. This not only protects homes from predators, but greatly decreases the chance of personal injury.

Additionally, smartphone and tablet apps can align with the latest technologies to indicate whether door locks are unlocked, for example, or whether the garage door is open. No matter where in the world one is, she can close and lock doors. By having the power to assure the security of the home, it is possible to have peace of mind when traveling out of town or returning home.

Further, digital technologies can ease the frustrations of controlling numerous home media devices. There are few challenges that frustrate busy individuals more than confusing, difficult-to-control media devices.

Digital media technology offers universal remote controls that can control everything from the TV, to the wireless music system, and everything else in between. It is also possible to program a TV to turn off after a predetermined amount of time to assure kids are staying focused on their studies.

Another reason is that appliance control and monitoring makes home life much easier. In fact, kitchens will never be the same, now that digital makes oven monitoring possible at all times. This lessens the likelihood of the oven being left on for hours or the overcooking of a favourite dish. And all appliances can be constantly monitored to assure they are running efficiently and not wasting precious electricity.

Finally, home heating and air conditioning control both helps make the home more comfortable and less energy intensive. For example, the furnace can be activated from the comfort of one’s bed via an iPad app and the air conditioner can be programed and coordinated with electronic blinds for effective temperature control throughout the day.

While the above technologies make a defined difference in the lives of both men and women, it appears that our female customer is increasingly becoming the key influencer. When questioned about the problems digital home technologies solve, our customers often point to security, efficiency, and simplicity.

Control4 Blog

Guest Post: How Control4 Has Changed My Life

Today’s blog post is from Control4′s Beta Program Manager, Matt Sand, on how home automation has truly changed his life:

Have you ever worried that you forgot to lock the doors at night? Have you ever wondered, “what if someone breaks in and takes my kids during the night?”  What would you do if a water leakage occurred while on vacation? Have you ever just wanted to turn on your thermostat without getting out of bed?

Changed Life

In 2006, the ability to do all of this and more came true for my family and I when I installed Control4. Control4 provides me the opportunity to have my family feel safe and secure.

My entire Control4 project consists of 7 water sensors, 9 zigbee automatic door locks, 61 motion sensors, 15 contact sensors, 2 thermostats, and my house is all completed with wireless lighting.

When you walk into my house and open the front door, you are presented with the tone from The Jetsons. This alerts us when the kids decide to go out or if someone is coming in. At 2:00 in the morning, my Control4 system is programmed to find out if my door is unlocked, and if so, the system automatically locks it. Every time my doors lock or unlock, my wife and I receive a text message letting us know that someone has either entered or has left the house.

With the help of motion sensors, the lights in our home automatically turn on and off through motion detection. Who needs a light switch? If motion is not sensed for 20 minutes, the lights automatically turn off. This has saved my family and I a lot of money on my electric bill and has prevented wasted energy. Also with motion sensors and timers, if the house has reported no one at home, our thermostat will automatically turn to 75 degrees.

My entire basement has water leakage sensors. When water is detected, my wife and I immediately receive a text message, the entire house is alerted with an announcement, and all the lights in the house start flashing for 10 minutes until the leak has stopped.

If a fire were to occur in my house, all the lights in the house would turn on and an announcement would play, warning my family to leave the house immediately.

When Elizabeth Smart was abducted right from her bedroom, the whole state (and country) was affected by the news. I immediately took precautions in my own home. All my windows, doors, and gates have been outfitted with contact sensors which will alert me when the gate, windows or doors are opened. I have also placed motion sensors in my backyard and during the hours of 2:00am – 5:00am, if motion is detected while my house is in the “off mode,” it will alert me – flashing my bedroom light and playing an announcement throughout the house.

And on a lighter note, notifying the kids of dinner time has never been easier. With the intercom solution Control4 provides, I simply push a single button and broadcast the message throughout the home.

These are some of the awesome things Control4 allows me to do. If you are looking to make your life safer, more secure, easier and catered to your preferences, Control4 is your answer.

Control4 Blog

Guest Post: Home Automation’s Power to Simplify Your Life, Reduce Expenses, and Increase Security

We are starting the week off right with a great blog post from one of our excellent Control4 Dealers, Harry Saini:

In today’s costly world, homeowners are fully aware of the expenses related to inflated energy costs and inefficient home security systems.

Guest1There is nothing worse than receiving an electricity bill and being shocked by the amount owed at the end of a month or stolen possessions that could have been more strategically secured. Such realities have led homeowners to seek technologies that can help them beat the current system.

A growing number of homeowners are educating themselves on basic energy management and security devices, which often combine the use of innovate shade and control systems. For instance, Control4 offers a number of solutions that help homeowners monitor and control their home lighting from an iPad, iPhone, or wireless remote. With Control4, you can pre-program lighting levels and reduce energy output.

It is also amazingly easy to set lighting to turn on and off at specific times. This significantly reduces the possibility of a light being left on throughout the night, or for several days while a homeowner is on vacation. Additionally, with Control4’s remote access service, no matter where in the world a homeowner travels he or she can turn lights on or off with a simple touchscreen command.

To make the management of lighting much easier to maintain, Control4 offers keypads with captions that can read “kitchen,” “hallway,” “master bedroom,” “patio,” and more. With a push of a single button, lighting is ignited in a desired location. The Control4 suite of products also offers dimmers that allow for lights to be set to a particular level.

Another ground breaking product for ultimate lighting, shading, security, and energy control is the Lutron RadioRA 2. The system is a holistic approach that combines total light and shade functionality. Radio RA 2 has the power to adjust the amount of daylight and electric light in a room throughout an entire home. Shades can also be lowered, electric powered curtains closed, and lighting ignited at pre-programed times.

For instance, if particular rooms within a home are in direct sunlight in the afternoon, the lowering of window shades and closing of curtains can significantly reduce room temperatures. Or when the family is on vacation and dusk approaches, lowered shades, closed curtains, and automated lighting can offer higher levels of security. And for the family that has developed a high-tech home theatre, with the single push of a button window shades can be lowered and lights set to a particular level to create the perfect ambiance.

Many homeowners love the fact that both the Control4 and RadioRA 2 systems are fully scalable. This provides homeowners the power to start with a single room and expand when time and budget permits.

Seeking to automate your home for added simplicity, comfort, energy efficiency, and security? The beauty of 2012 is that homeowners have more control than ever before.

The secret to discovering and installing a solution that best fits your needs is to consult with a personalized home automation expert.

About the Author:

Harry Saini is the founder and owner of Digital Smart Homes and DSH Pro, two Electronic Systems Firms that focus on Residential and Commercial projects respectively. Born and raised in Vancouver, British Columbia, Harry has over 23 years of professional hands-on experience with a vast array of electronic devices and systems. In his spare time he loves to surf, SUP, rock climb, snowboard, wakeboard, cycle and has trained in several martial arts throughout his life. Traveled around the world, his favourite place is home, Vancouver.

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